IT'S NOT JUST A BRAND, IT'S A STORY

Brand 
Straccio Rico is an ethical brand based in Charleston, South Carolina showcasing Wayuu artisans and their handmade creations from the La Guajira region in Colombia. Every Straccio Rico mochila is thoughtfully handcrafted by indigenous communities, using high-quality sustainable materials.
We are dedicated to connecting the world directly with Wayuu artisans through ethical sourcing and honest production.  At Straccio Rico, we showcase our own line of artisanal designs for both retail and wholesale, shipping worldwide.
The name Straccio Rico came from the Italian word, “Straccio,” which means "rags" and the Spanish word “Rico,” meaning rich(es). Our founder Emarie June, is also a mix of Latina and Italian, giving us the idea to mix the two languages.  We incorporated the the two words which are also reflected in the slogan, "Rags to Riches" and used this to form our name and as the basis of our brand.  It reflects our dedication to helping indigenous culture and creating dignified job opportunities through the promotion of this traditional art form.
 
Mission
Straccio Rico’s mission is to create a sustainable avenue for quality artisan products & while being able to supply a steady income to each of our Wayuu families. Our goal is to support the creativity, ingenuity and passion of local Colombian artisans while preserving Wayuu culture and traditions.
Straccio Rico honors the Wayuu culture, motivates local entrepreneurial spirits and empowers families and communities.
 
Vision
At Straccio Rico, we want to create an outlet for socially responsible consumers who are seeking a sustainable alternative to mass-produced clothing and accessories.We are dedicated to changing the way people shop.
At Straccio Rico, you know where your goods are coming from, how they are made and exactly who made them.
We share with you the true story behind each item, including the artisans' history and the traditional technique used to craft every piece is our way of empowering our artisan partners and giving them a voice.
It is important to us that we create an environment where our artisan partners can make decisions about their crafts, gain opportunities for their family business, and bring their personal designs to fruition. Through this dignified job opportunity, Wayuu artisans partner with Straccio Rico to lift themselves out of poverty while doing something they love.